The Man Behind the Watch of the Moment
Style and precision define Alejandro Velasco, the young entrepreneur behind Velasco Timepieces, a watch brand that is conquering the market.
At 29 years old, Alejandro has achieved what many only dream of: positioning his brand as a synonym of accessible luxury. His passion for watchmaking began as a child, when his grandfather gave him his first watch. “I was always fascinated by the idea that such a small object could represent elegance, timeliness and character,” he says.
After studying engineering and product design, he worked for well-known watchmaking firms, but always had the idea of creating something of his own. In 2020, he launched Velasco Timepieces, combining classic design with modern technology.
The brand has grown exponentially and his watches have become a trend on social networks, appearing in fashion magazines and being worn by public figures. Alejandro is also committed to sustainability, using recycled materials in some collections.
“A watch is more than an accessory, it is a symbol of identity. I want every person who wears a Velasco to feel empowered,” he says.
The next collection will include models inspired by the architecture of different cities around the world. In the meantime, you can learn more at @velascotimepieces.